As an Account Based Marketing Program Lead at LangChain, you are driving the development and execution of targeted marketing strategies that fuel business growth and revenue expansion. This critical role entails designing, implementing, and optimizing account-based marketing programs that leverage cutting-edge technologies such as 6sense, Artificial Intelligence, and LinkedIn to reach high-value targets. By joining our team, you are contributing to the revolution of agent engineering and the widespread adoption of AI agents in the real world. With the potential to impact the trajectory of our company and the industry at large, this position offers unparalleled growth and advancement opportunities. As LangChain continues to expand its presence in the market, having raised $125M in Series B funding, you will be at the forefront of shaping our marketing strategy and driving tangible results.
Your day-to-day responsibilities include developing and executing multi-channel account-based marketing campaigns, leveraging direct mail, digital channels, and AI-driven insights to engage high-value targets. Key responsibilities encompass:
- Designing and implementing account-based marketing programs that drive engagement, conversion, and revenue growth
- Collaborating with cross-functional teams, including sales, product, and customer success, to align marketing strategies with business objectives
- Utilizing 6sense and other marketing technologies to analyze target accounts, personalize messaging, and optimize campaign performance
- Developing and managing budgets, vendor relationships, and campaign metrics to ensure ROI-driven marketing initiatives
- Staying abreast of industry trends and emerging technologies, such as agent systems and AI, to continuously innovate and improve marketing strategies
- Analyzing campaign results, identifying areas for improvement, and implementing data-driven optimizations to enhance future campaign performance
You will be working closely with our marketing, sales, and product teams, reporting to senior marketing leadership and contributing to the development of our overall marketing strategy. To succeed in this role, you must possess a unique blend of technical, creative, and analytical skills, with experience in account-based marketing, marketing automation, and data-driven decision making.
By joining LangChain as