Ads Measurement Analyst, UK

Partner with the Advertising Sales team and respond to day-to-day measurement requests. Manage the day-to-day effectiveness study process with third-party vendors from end to end, e.g., sales requests, vendor intake, survey drafting, analysis, and report creation. Present findings to agency representatives where appropriate and in partnership with the team lead. General team project management. Project-manage the UK measurement teams' output to ensure all projects are delivered on time and to a high standard. Build and champion processes to promote highly efficient working methods across the team. General team admin, including vendor onboarding and vendor management tasks. Work with measurement colleagues on regional or global projects where needed. 3 or more years of experience in media research, including experience in streaming, TV, digital media, or related sectors. Proven hands-on expertise with BARB and TechEdge measurement systems and familiarity with syndicated research providers like GWI. Experience across both TV and digital media. Experience with advertising effectiveness measurement, such as reach and frequency, brand lift, matched-market testing, A/B testing, marketing mix models, and custom campaign effectiveness studies. Experience with questionnaire scripting for campaign effectiveness studies. Knowledge of the advertising landscape across all kinds of media channels and methods of buying. Ideally, with a TV focus. Able to manage projects independently and with strong attention to detail. Strong organizational skills, including the ability to build and follow processes that support efficient ways of working. Able to adapt to evolving priorities and work effectively in a fast-changing environment. Ability to build strong relationships with clients and colleagues and to value diverse perspectives in decision-making.