Ads Measurement Specialist (Client Services)

Execute measurement studies using a mix of first-party and third-party measurement solutions to assess campaign effectiveness against an advertiser's stated goals (e.g., brand lift, consideration, conversion, reach). Leverage our internal tools to scale and support pre-sales requests for insights, including standardization of materials that can be used across Sales; where warranted by business impact (i.e customer segmentation), provide customization Collaborate closely with Sales as your key internal constituent to ensure a thorough and accurate understanding of the advertiser's goals In partnership with the sales team, engage strategically with client side stakeholders on the analytics, measurement, and research teams in order understand their evolving measurement needs, including at the vertical level Support creation of learning agendas and playbooks for your assigned verticals Oversee the full lifecycle of measurement studies, including sales intake, vendor management, survey design, data analysis, reporting, and presentation of insights. Synthesize complex measurement outputs into actionable insights and compelling stories that help advertisers and internal stakeholders understand campaign performance and opportunities for optimization. 4-6+ years experience running campaign measurement studies in a digital advertising environment, streaming or traditional TV is a plus Strong understanding of causal measurement methodologies (e.g., brand effectiveness, conversion lift, sales impact, foot traffic). Demonstrated ability to manage projects end-to-end, including working with external vendors and internal cross-functional collaboration. Excellent communication skills, with a talent for translating data into clear, impactful insights for technical and non-technical audiences. Deep curiosity about advertising effectiveness and a passion for helping clients achieve their goals. Experience evaluating and diagnosing Marketing Mix Modeling (MMM) performance, including interpreting model outputs, identifying potential measurement or performance drivers, and translating findings into actionable recommendations. Experience leveraging AI tools to improve efficiency, scale analysis, and accelerate the development of insights and client-ready deliverables. Experience with the following advertising verticals is a plus: CPG, Health, Pharma, Retail, Tech, Telco, Dining & QSR