Role Overview The Business Development Manager (Market Growth) is a pivotal leadership role designed to aggressively scale Lyra’s market share in Singapore’s rapidly evolving Employee Assistance Program (EAP) and corporate wellness sector. As organizations shift from reactive mental health support to proactive, holistic wellbeing strategies, this role will position Lyra at the forefront of this transformation. You will be responsible for defining the local Go-To-Market (GTM) strategy, capturing enterprise-level new business, and scaling our footprint across the retail and SME sectors. Success in this role requires navigating complex, multi-stakeholder sales cycles, building lucrative channel partnerships with global benefits brokers, and aligning Lyra’s solutions with Singapore’s Tripartite guidelines on mental health. Location: Onsite Flexibility: The successful candidate must be flexible to work outside of standard hours to accommodate the global nature of the business and collaborat