Job Description
We are seeking a forward-thinking product marketer to lead go-to-market, positioning, value proposition and customer insights for Web IQ. You will help to inform and articulate the unique benefits of the product, craft GTM strategies that drive awareness and adoption, and work closely with PMs to improve the product based on customer feedback. The ideal candidate is someone who can create high-quality enablement assets such as pitch decks and has enough technical depth to engage in customer discussions to collect insights and influence the product direction. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. This expectation is subject to local law and may vary by jurisdiction. Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years marketing or sales experience OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business OR equivalent experience. Proven track record in applying different customer listening approaches to inform and influence product development. Experience cultivating trust-based relationships directly with senior-level leaders internally. Solid product positioning and value proposition development skills, with experience in leading differentiated value propositions and translating complex features into compelling narratives. AI Native: Experience in creating agents and using AI to execute workflows and raise the bar for what Marketing teams can deliver. Understanding of the AI infrastructure services landscape, including the use of agent-to-agent protocols and APIs. Category development: experience defining or driving demand for a new category of products. Experience bringing disruptive products to market. Experience marketing to developers and enterprise customers. Demonstrates curiosity and actively explores options. Responds efficiently to changing demands and circumstances, maintaining a constructive attitude. Data-Driven Problem Solver: Uses data to identify trends and prioritize work. Develop hypotheses and test them to inform how we should scale. Organizational agility and ability to work across organizational boundaries to build alignment at multiple levels of leadership and drive closure on issues. Customer Listening and Market Signals: Seek market intelligence signals and lead customer listening strategies and execution to identify growth opportunities, investment priorities, and inform the product roadmap. Determine areas of market research and create deep collaboration with the field to connect with clients and understand their needs. Provide subject matter expertise when developing insights from market or user research, competitive analyses, and industry trends. Synthesize and articulate customer feedback, mobilizing internal teams to address it. Develop and execute impactful launch strategies that leverage key industry and first-party events, while setting clear release-schedule goals for the Product Management teams. Ensure that Business Development, Sales, Marketing, and Learning teams know our roadmap, positioning, and value proposition, empowering them to scale enablement across clients and internal teams.