Director, Product Marketing

Customer Listening and Market Signals Seek market intelligence signals and lead customer listening strategies and execution to identify growth opportunities, investment priorities and inform product roadmap. Determine areas of market research and create deep collaboration with the field to connect with clients and understand their needs. Provide subject matter expertise when developing insights from market or user research, competitive analyses, and industry trends. Synthesize and articulate customer feedback, mobilizing internal teams to address it. Support partner teams in the client facing communication and enablement. Develop and execute impactful launch strategies that leverage key industry and first-party events, setting clear release schedule goals for the Product Management teams. Ensure that Learning and Development, Sales and Marketing teams know our roadmap, positioning and value proposition, empowering them to scale enablement across clients and internal teams. Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business. OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business. OR equivalent experience. 8+ years experience in Product Marketing, Product Management or similar role, leading cross-organizational teams and working with Engineering partners. Proven track-record in applying different customer listening approaches to inform and influence product development. Experience cultivating trust-based relationships directly with senior level leaders internally. Solid product positioning and value proposition development skills, with experience in leading differentiated value propositions and translating complex features into compelling narratives. Capacity to deal with ambiguity and iterate with partners to refine new concepts and business models. Demonstrates curiosity and actively explores options. Responds efficiently to changing demands and circumstances, maintaining a constructive attitude. Data-Driven Problem Solver: Uses data to identify trends and prioritize work. Set up hypotheses and test them out to inform how we should scale. Organizational agility/savvy and ability to work across organizational boundaries to build alignment at multiple levels of leadership and drive closure on issues. Experience leading product marketing and/or go-to-market strategy for CRM, MarTech, sales productivity, or other enterprise SaaS platforms, including translating complex capabilities into clear positioning, driving adoption and change management, and influencing cross-functional teams across Product, UX, Sales, Enablement, and Operations. Advertising industry experience: deep knowledge of the digital advertising landscape. It can be on the agency, publisher, or brand side.