Growth Marketing Manager - Connected Travel

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today! The Growth Marketing Manager leads marketing strategy and execution to drive awareness, acquisition, activation, and usage of GCash products, with a strong focus on measurable growth outcomes, funnel optimization, and ROI. In GCash’s international payments context, the role translates product capabilities into clear customer messaging, works closely with Product and Partnerships, and manages campaigns across digital, in-app, and partner channels. You will be responsible for the following: Understand the entire business end-to-end, focusing on KPIs and which levers affect the overall business target including product take up across different channels, merchant performance, and repayment performance. Understand the users’ pain points, delight points, and turn them into actionable steps based on feedback and data available. Deep analysis of business and user metrics across different report formats, in response to proposed initiatives and experimentation. Organization and presentation of data driven analyses, initiatives, and post mortems. Lead the exchange of ideas through close collaboration between cross-functional teams (marketing, data science, UX, business intelligence, etc.) Prioritize, optimize, plan, execute and oversee end-to-end process of growth initiatives for the traveller segment Coordinates with internal and external partners (commercial, enterprise, merchant partners, etc.) for campaigns enablement, promo partnerships, and merchant discount rates. Drive traffic to websites, landing pages, social media, and ultimately app conversions We are looking for: Self-starter, willing to learn fast, and with obsession about the customer. Entrepreneurial mindset and passion for financial inclusion. Excellent communication skills both verbally and in writing for data visualization and storytelling. Data driven with clear understanding of data, analytics, business metrics, user metrics, and statistics. Understanding the importance of accuracy, credibility, and consistency. Strong interpersonal skills Strong business acumen is a plus. Experience in multi-segment or platform-based businesses is a plus (e.g., fintech, travel, marketplaces) What We Offer Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package is the #1 Finance App in the Philippines. Through the GCash App, 81M registered users can easily purchase prepaid airtime; purchase from over 6M partner merchants and social sellers; send and receive money anywhere in the Philippines, even to other bank accounts; pay bills at over 1,800 partner billers nationwide; and get access to savings, credit, loans, insurance and investments, and so much more, all at the convenience of their smartphones. GCash is a wholly-owned subsidiary of Mynt (Globe Fintech Innovations, Inc.) since 2015. Mynt, Inc. is the parent company of GCash, the Philippines’ #1 finance superapp, advancing financial inclusion through ‘Finance for All’. G-Xchange, Inc. (GXI) is the payments company for GCash. GXI is a BSP-licensed e-money issuer responsible for the digital payments and electronic money activities in the GCash app. Fuse Financing, Inc. is the financing company for GCash. Fuse provides eligible users with access to fair and digitally-enabled credit products and solutions. Ryse, Inc. broadens access to investments that are easy to use and understand, supporting wealth-building for Filipinos at different stages of their financial journey. BlockG Virtual Assets, Inc. supports responsible participation in digital assets, helping build trust and long-term confidence in the continuously evolving digital landscape.