As a Growth Marketing Manager, Email and Lifecycle at Arena, you are driving the development and execution of cutting-edge email and lifecycle marketing strategies that propel customer engagement and revenue growth. This critical role matters because it directly influences the company's ability to scale and succeed in a competitive market. By leveraging data-driven insights and compliance expertise, particularly in areas such as CAN-SPAM and infrastructure, you are ensuring that Arena's marketing efforts are not only effective but also adhere to the highest standards of regulatory compliance. The impact and scope of this position are vast, with the potential to touch millions of customers and contribute significantly to the company's bottom line. With this role, you have the opportunity to grow professionally and advance within the company, taking on new challenges and responsibilities as you drive Arena's continued success in the Bay Area, California, United States, a hub for innovation and technology.

Your day-to-day activities as a Growth Marketing Manager, Email and Lifecycle involve a range of strategic and tactical responsibilities, including:

• Developing and executing multi-channel email and lifecycle marketing campaigns that drive customer acquisition, retention, and revenue growth


• Analyzing campaign performance data to inform future marketing strategies and optimize existing ones


• Collaborating with cross-functional teams, including product, engineering, and design, to ensure aligned marketing efforts


• Staying up-to-date with the latest industry trends and technologies, particularly in growth marketing, to continuously improve and innovate Arena's marketing approaches


• Managing and optimizing email and lifecycle marketing infrastructure to ensure scalability and efficiency


• Ensuring all marketing efforts comply with relevant regulations, such as CAN-SPAM, and maintaining a deep understanding of compliance requirements


• Leading and mentoring team members to help them grow professionally and contribute to the team's success. You are working closely with a dynamic team of professionals who are passionate about growth marketing and dedicated to driving results. Your technical skills in areas like data analysis, marketing automation, and compliance are complemented by your soft skills in leadership, communication, and collaboration