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Head – Modern Trade, E-Commerce & Quick Commerce
Phewnix Understanding of the Job
Your key responsibilities include:
- Developing and executing sales strategies to drive business growth and revenue generation in modern trade, e-commerce, and quick commerce channels
- Building and maintaining strong relationships with key customers, suppliers, and partners to ensure market penetration and expansion
- Conducting market research and analysis to stay informed about industry trends, competitor activity, and customer needs
- Collaborating with cross-functional teams, including marketing, supply chain, and product development, to ensure alignment and effective execution of sales strategies
- Monitoring and analyzing sales performance, providing insights and recommendations to optimize sales strategies and improve results
- Leading and managing a team of sales professionals, providing guidance, coaching, and development opportunities to ensure their success
- Staying up-to-date with industry developments, trends, and best practices, applying this knowledge to continuously improve sales strategies and performance. As the Head – Modern Trade, E-Commerce & Quick Commerce, you are working closely with the senior leadership team, providing strategic input and direction to drive business growth and expansion. Your technical expertise in e-commerce, quick commerce, and modern trade, combined with your strong leadership and communication skills, enables you to effectively manage and
Key Responsibilities
Channel Strategy & Business Growth
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Develop and execute channel-wise growth strategies.
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Drive revenue, volume, and profitability targets across MT, E-Commerce, and Q-Commerce.
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Identify new business opportunities and emerging retail trends.
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Build annual business plans for key accounts and online platforms.
Modern Trade Management
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Manage relationships with national and regional modern trade chains.
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Lead commercial negotiations, annual contracts, and joint business planning.
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Drive product listings, assortment expansion, visibility, and promotional activities.
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Monitor account profitability and sales performance.
E-Commerce Management
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Lead business growth across major e-commerce platforms.
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Develop online sales and category growth strategies.
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Optimize product assortment, pricing, promotions, and content.
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Improve online visibility, conversion rates, and consumer engagement.
Quick Commerce Management
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Drive business growth with quick commerce platforms.
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Ensure strong product availability, visibility, and assortment.
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Execute channel-specific promotional and activation programs.
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Track channel performance and drive category leadership.
Key Requirements
12–18 years of experience in FMCG, Food Manufacturing, Dairy, Processed Foods, or Frozen Foods.
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Strong experience in:
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Modern Trade
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E-Commerce
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Quick Commerce
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Key Account Management
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Trade Marketing
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Proven track record of delivering growth across organized retail channels.
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Experience managing national and regional key accounts.
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Strong negotiation and commercial management skills.
Preferred
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Experience in Frozen Food, Food & FMCG category.
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Experience handling major modern trade chains and leading online platforms.
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Exposure to omnichannel business models
Job Overview
