As a Lead - Americas Partner Marketing at Freshworks in San Mateo, CA, you are driving the growth engine behind our partner-led expansion across the Americas channel ecosystem, spanning resellers, VARs, and distributors in North America and LATAM. This high-impact role matters as it fosters strategic partnerships, fuels revenue growth, and amplifies our brand presence in key markets. By leading the charge in developing and executing tailored marketing strategies for our partners, you are contributing to Freshworks' success and shaping the future of customer engagement. With the scope of this position extending across the Americas, you have the opportunity to make a significant impact on our business and advance your career in a rapidly growing company. As Freshworks continues to innovate and expand its offerings, this role offers immense growth and advancement potential, allowing you to develop your skills and expertise in a dynamic and supportive environment.

Your day-to-day activities as a Lead - Americas Partner Marketing involve developing and executing partner marketing plans, managing partner relationships, and analyzing performance metrics to optimize our marketing strategies. Key responsibilities include:

• Developing and executing comprehensive marketing plans to support partner-led growth across the Americas


• Building and maintaining strong relationships with key partners, including ISVs, resellers, and distributors


• Collaborating with cross-functional teams, including sales, product, and marketing, to align partner marketing efforts with overall business objectives


• Analyzing performance metrics and market trends to inform data-driven marketing decisions


• Creating and delivering partner communications, including newsletters, webinars, and training programs


• Managing partner marketing budgets and ensuring ROI-driven investments


• Staying up-to-date on industry trends and emerging technologies to identify new partnership opportunities and optimize our marketing strategies. As a member of the marketing team, you report to the Director of Marketing and work closely with other team members to drive partner marketing initiatives. To succeed in this role, you need strong technical skills, including experience with marketing automation platforms and data analysis tools, as well as excellent soft skills,