Lifecycle Marketing Lead

Rylo is hiring a Lifecycle Marketing Lead to own how we engage, activate, retain, and grow our customer relationships over time.This role exists to turn customer intent into meaningful, measurable action. You'll build the programs, messaging, segmentation, and experimentation engine that help people understand Rylo’s value, get to their next milestone, and keep coming back. It’s a high-ownership role for someone who knows how to combine customer insight, sharp copy, data, and operational rigor into lifecycle programs that move the business.The difference you will makeBuild the lifecycle foundation. Create the core programs that guide customers from first touch through activation, retention, expansion, and re-engagement.Make every customer interaction more relevant. Use behavior, lifecycle stage, and intent signals to shape messaging that feels timely, useful, and specific.Increase activation and retention. Identify the moments that matter in the customer journey, then design campaigns that help customers reach value faster and stay engaged longer.Create a culture of experimentation. Test subject lines, messaging, timing, audiences, offers, and channels to learn what works and continuously improve performance.Connect marketing to measurable outcomes. Own lifecycle reporting, learn from the data, and translate insights into clear decisions and next steps.Raise the quality bar for customer communication. Bring clarity, taste, and consistency to the way Rylo communicates across lifecycle channels.Use AI to scale your impact. Leverage AI to accelerate content creation, analyze customer behavior, generate insights, and automate repetitive work, so you can spend more time improving the customer experience and driving better outcomes.What you will doOwn lifecycle marketing strategy across activation, engagement, retention, reactivation, and growth.Design and launch email, in-product, and other lifecycle campaigns that move customers through key moments in the journey.Map customer segments, lifecycle stages, behavioral triggers, and messaging opportunities.Build onboarding and activation flows that help customers understand value quickly.Develop retention and re-engagement programs that bring customers back with relevant, useful communication.Write clear, compelling lifecycle copy that reflects Rylo’s voice and gives customers a reason to act.Partner with product, growth, data, and customer-facing teams to understand user behavior and identify opportunities.Define campaign goals, track performance, and report on results across key lifecycle metrics.Run structured experiments to improve conversion, engagement, retention, and repeat usage.Turn customer insights, product usage data, and campaign learnings into better segmentation and messaging.Maintain a high-quality lifecycle calendar and ensure campaigns are coordinated, timely, and operationally sound.Build repeatable processes that make lifecycle marketing more scalable over time.