As a Lifecycle Marketing Manager, Monetisation at Canva, you are driving the evolution of design experiences, leveraging data-driven insights to inform marketing strategies that fuel business growth. This 12 Month Fixed Term Contract role is a unique opportunity to join a team redefining the design landscape, with a focus on monetisation that underpins the company's success. You are contributing to the development of innovative marketing solutions, collaborating with cross-functional teams to amplify the impact of your work. With a scope that spans the entire customer lifecycle, your efforts are shaping the way users engage with Canva's products, fostering a loyal community that drives long-term revenue growth. As you navigate this role, you are unlocking growth and advancement potential, with opportunities to expand your skill set and take on new challenges that propel your career forward.

You are responsible for developing and executing targeted marketing campaigns, leveraging your expertise in DNA, content management, and quality assurance to optimize user experiences. Your day-to-day activities involve analyzing data to identify trends and areas for improvement, mentoring team members to enhance their skills, and collaborating with stakeholders to align marketing strategies with business objectives. Key responsibilities include:

• Designing and implementing lifecycle marketing campaigns that drive user engagement and conversion


• Developing and managing content calendars that align with marketing goals and objectives


• Analyzing data and metrics to inform marketing decisions and optimize campaign performance


• Collaborating with cross-functional teams, including product, sales, and customer success, to ensure cohesive marketing strategies


• Providing mentorship and guidance to junior team members to enhance their skills and expertise


• Conducting quality assurance activities to ensure marketing campaigns meet high standards of quality and effectiveness


• Staying up-to-date with industry trends and best practices, applying this knowledge to continuously improve marketing strategies and tactics. You are working closely with the marketing team, reporting to a senior manager, and contributing to a dynamic and collaborative work environment that values innovation, creativity, and experimentation.

At Canva, you are joining a vibrant community