Manager, Title Marketing - Korea

Drive successful marketing campaigns in Korea while developing export-focused strategies and creative assets designed to resonate with audiences beyond Korea. Leverage audience insights, cultural trends, and campaign performance data to inform marketing strategies and optimize campaigns. Identify culturally relevant opportunities and develop breakthrough ideas that drive conversation and fandom. Support the creation of marketing assets for titles — including creative development, planning, and execution of shoots (key art, AV, etc). Act as a liaison to internal cross-functional teams at every step of the campaign, from early strategy through campaign completion. Be the main point of contact with agencies — brief, hire, manage, and provide feedback to create best-in-class campaigns. Communicate and collaborate with external studios, showrunners, producers, talent, and talent representatives where needed. A seasoned creative executive/marketer with a minimum of 12 years of experience building strategic and creative consumer marketing campaigns, preferably at a streamer, network, studio, advertising agency, or global lifestyle brand with strong ties to Korean entertainment and culture (TV, film, gaming). Proven track record of developing impactful, world-class creative campaigns across multiple channels (AV/trailers, digital/social, print/out-of-home) that connect with audiences and break through the cultural zeitgeist. Experience developing culturally relevant, conversation-driving creative campaigns, including hands-on experience leading marketing shoots. A natural leader, team player, and project manager; a collaborative marketing professional who goes beyond defined responsibilities to deliver outstanding work. Strong communication skills with the ability to effectively collaborate with executives, showrunners, producers, talent, and talent representatives. A proactive self-starter with resourcefulness and a solution-oriented mindset, capable of making sound judgments in ambiguous situations. Thrives in a fast-paced, high-performance, and demanding environment. Demonstrates a passion for innovation, embraces new technologies, and challenges conventional marketing approaches. Fluency in both English and Korean is required.