Manager, UCAN Marketing - Live Title Strategy

Own the end‑to‑end marketing strategy for assigned live titles (events, seasons, tentpoles), from audience definition and positioning through campaign architecture, phasing, and post‑launch learning. Translate content, audience, and market insight into clear, differentiated positioning and strategic briefs that guide Live Title Creative and cross‑functional partners. Drive upstream alignment with content, business affairs, product, partnerships, comms, social, and other stakeholders to ensure marketing is grounded in clear deal structures, UI plans, and partner operations. Lead day‑to‑day cross‑functional orchestration for assigned titles, including convening and running taskforces, setting operating rhythms, and managing key milestones and decision points. Partner and collaborate closely with Live Title Creative to ensure strategy and creative are tightly linked, jointly shaping campaign platforms and helping socialize work with senior leadership and external partners. Design and manage socialization roadmaps for campaigns and creative, ensuring the right stakeholders are engaged at the right time, with clear narratives and decision asks. Develop and maintain league and partner‑specific frameworks, templates, and playbooks (e.g., standard decks, league/partner archetypes, onboarding materials) that make future campaigns faster and more consistent. Codify and disseminate post‑mortem learnings from each campaign, feeding them back into future strategies, playbooks, and cross‑functional ways of working. Integrate sports‑specific expertise (league dynamics, fan behaviors, tentpole calendars, competitive landscape) into recommendations and guidance for internal partners. Identify and proactively address risks, dependencies, and information gaps early, escalating when needed and working with partners to unblock progress. Contribute to broader Live Marketing strategy and tooling (e.g., capacity planning, operating models, measurement approaches) to support sustainable scale and reduced burnout. You have meaningful experience in sports and/or live entertainment marketing, with a track record of building and managing multi‑channel campaigns for live events, seasons, or tournaments. You are a strategic thinker who can synthesize audience insight, partner dynamics, and business goals into clear, focused marketing strategies and roadmaps. You've worked on live sports or entertainment campaigns in a 360 manner, partnering across AV, digital/social, product, comms, partnerships, and more — even if you weren't hands‑on producing every asset. You have strong sports and culture fluency and an instinct for what drives conversation and fandom, and can connect that to concrete marketing choices. You are energized by complex cross‑functional orchestration and have experience aligning diverse stakeholders around a clear plan in fast‑moving, ambiguous environments. You are drawn to systems and playbooks, not just one‑off heroics: you look for patterns, codify what works, and build reusable frameworks that make future work better and faster. You are an excellent communicator and storyteller, able to organize, clarify, and present complex ideas succinctly to senior leaders, peers, and external partners. You demonstrate strong judgment in ambiguity, can anticipate issues before they escalate, and are comfortable making informed recommendations with incomplete information. You are highly collaborative and low‑ego, acting as a connector of information rather than a gatekeeper, and you operate with extreme selflessness and superior communication. You are proactive, resourceful, and solution‑oriented, thriving with autonomy and ownership, and motivated by building something that can scale rather than maintaining the status quo.