Marathon Health is a leading advanced primary care provider, partnering with employer and union plan sponsors to improve health for millions of Americans. With nationwide onsite, nearsite, and network health centers, and virtual primary care, Marathon delivers a value-based model that enhances the healthcare experience for members and providers, while driving meaningful cost savings for plan sponsors. Marathon is proud to be certified as a Great Place to Work®, reflecting the company's commitment to building an inclusive, high-trust culture where all employees can thrive. Learn more at marathon.health ABOUT THE JOB The Marketing Analytics Lead is the analytical engine behind Marathon Health's member engagement strategy, responsible for building the attribution models, dashboards, and structured datasets that help the marketing team understand what's working, for whom, and why. This role answers the questions that drive smarter investment: which messages, channels, and tactics are actually moving members to activate and engage, and how does that vary by industry vertical, member segment, product, and payment model. The right person is energized by the challenge of creating analytical infrastructure that doesn't yet exist and brings both the technical depth to pull and model data across systems and the communication instincts to translate findings into decisions. This role works closely with the marketing automation, engagement enablement, product, data, and engineering teams. ESSENTIAL DUTIES & RESPONSIBILITIES Build and maintain Marathon's marketing attribution model, identifying which touchpoints across email, SMS, push, direct mail, and care team outreach are influencing activation, empanelment, and sustained engagement Develop standardized campaign performance dashboards for use by the marketing team for optimization Own funnel analysis across the full member journey from eligibility through activation, empanelment, and sustained engagement identifying where and why members drop off Design and analyze incrementality tests that isolate true lift from campaigns versus organic member behavior Partner with the lifecycle marketing manager and marketing automation team members to define test methodology, measurement plans, and success criteria across incrementality, A/B, and other experiment types, and own the analysis and reporting that turns results into clear optimization recommendations Serve as the analytical connective tissue across marketing automation, engagement enablement, product, data, and engineering teams, ensuring data flows correctly and is interpreted consistently QUALIFICATIONS Bachelors degree in marketing or related field and 3-6 years of experience in marketing analytics, growth analytics, or a related function, ideally in consumer health, digital health, or subscription context; or equivalent combination of education and experience. Proficiency in Tableau or equivalent BI tool; ability to build dashboards from scratch, not just maintain existing ones. Strong SQL skills and comfort pulling data from multiple systems and sources. DESIRED ATTRIBUTES Working knowledge of attribution modeling methodologies and their tradeoffs Experience designing and interpreting A/B tests with statistical rigor Familiarity with marketing technology and data platforms like Iterable, Braze, or equivalent a plus) Ability to work cross-functionally with technical teams including data engineering and product Intellectually curious about why people behave the way they do, and motivated to find the data that answers that question Comfortable building in ambiguity, including defining the right question before answering it Strong communicator who can translate complex analytical findings into plain language recommendations for non-technical stakeholders Detail-oriented and rigorous about data quality, but pragmatic enough to ship insights before everything is perfect Motivated by mission; you want the work to connect to real health outcomes, not just marketing metrics Pay Range: $90,000 - $120,000/yr The actual offer may vary dependent upon geographic location and the candidate’s years of experience and/or skill level. We are accepting applications for this position until a candidate has been selected. To apply to this position and learn more about open jobs at Marathon Health, visit our careers page. Marathon Health is a leading advanced primary care provider, partnering with employer and union plan sponsors to improve health for millions of Americans. With nationwide onsite, nearsite, and network health centers, and virtual primary care, Marathon delivers a value-based model that enhances the healthcare experience for members and providers, while driving meaningful cost savings for plan sponsors. Marathon is proud to be certified as a Great Place to Work®, reflecting the company's commitment to building an inclusive, high-trust culture where all employees can thrive. Learn more at marathon.health Marathon Health exists to enable millions of people to live their healthiest lives, one patient at a time. If you have a passion for improving patient lives while transforming a broken U.S. healthcare, Marathon is the place for you. Marathon Health provides equal employment opportunities to all teammates and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Marathon Health is committed to providing access and reasonable accommodation in its employment for individuals with disabilities. To request disability accommodation in the application process, contact recruiting@marathon.health. Marathon Health will never ask a candidate for personal identifiable information (date of birth, social security number, driver’s license information, etc) via email or messenger tools, or for a financial deposit of any kind. All our open positions are listed here on our website and any emails sent from our teammates contain the address “@marathon.health” if you have any questions or concerns about suspicious emails or queries, please don’t hesitate to contact us directly at PeopleExperience@marathon.health. Our benefits are built around access to care that works, starting with FREE Marathon Health services for you and your family, which provides unlimited, free primary care, routine labs, select prescriptions, vaccinations, and virtual mental health care for you and your family so that our teammates can do their best work and build better healthcare Below are some of our benefit offerings. Eligibility varies based on PT or FT status: Comprehensive Health & Wellness Benefits: Choice of 2 medical plans, 2 dental plans, and vision coverage, unlimited free mental health benefits and EAP resources, Rewards for challenges and healthy lifestyle activities Family Friendly & Reproductive Health Benefits: Family-building and hormonal health benefits and paid parental leave Time-Based Benefits: Generous PTO or FTO, Paid Holidays + A Day for What Matters Financial Support: Company paid Basic Life and Disability insurance, Supplemental Life, Spending Accounts, 401(k) with employer match and graded vesting Continuing Medical Education (CME) for maintaining and strengthening the knowledge, skills, and expertise of our health center teammates, as applicable Click here to visit our Benefits page on our Careers page.