Principal Product Manager, Ads Search - Retail Lead

Define and drive product strategy, vision, and roadmap for key advertising and monetization investments. Partner with Engineering, Design, Data Science, Research, and Product Marketing to deliver customer-focused solutions. Use customer insights, experimentation, and data-driven decision-making to prioritize investments and measure success. Navigate ambiguity, influence across organizational boundaries, and build alignment among stakeholders. Evaluate emerging trends in digital advertising, retail media, commerce, AI, and machine learning to identify new growth opportunities. Communicate product vision, strategy, and results to senior leaders and cross-functional partners. Working knowledge of SQL and programming languages such as Python or JavaScript. Lead initiatives that improve search, discovery, shopping, and purchase-related user journeys through innovative advertising experiences. Partner with design and research teams to deliver intuitive, relevant, and engaging consumer experiences. Drive improvements in user engagement, advertiser performance, and customer satisfaction through AI-powered recommendations and personalization. Bachelor's Degree AND 8+ years experience in product management including experience advertising in retail or consumer products OR equivalent experience. Bachelor's Degree AND 12+ years of experience in Product Management, Program Management, Software Development, or a related field. Experience owning product strategy, roadmap development, and execution for complex products or platforms. Experience using data, experimentation, and customer insights to drive decision-making. Experience building and scaling advertising, commerce, search, marketplace, recommendation, or consumer products. Experience leading products from concept through launch and long-term growth. Experience improving product, customer, or business metrics through experimentation and optimization. Experience building products leveraging machine learning, recommendation systems, ranking technologies, generative AI, or large language models. Experience building large-scale services, platforms, APIs, data systems, infrastructure, experimentation frameworks, or monetization technologies. Experience building consumer-facing experiences in search, discovery, shopping, advertising, or e-commerce. Strong customer obsession and expertise in UX, customer journeys, personalization, and engagement strategies. Experience partnering closely with design, user research, and customer insight teams.