As a Product Content Manager at Pennylane, you are driving the narrative of our product offerings, creating engaging content that resonates with our target audience, particularly expert accounting firms in France, Metropolitan, France. This role is pivotal in shaping the brand voice and identity of Pennylane, ensuring consistency across all channels and touchpoints. By joining our Brand team within the Communication & Content division, you are contributing to the growth and incarnation of the Pennylane brand, guaranteeing high-quality content and exceptional audience experiences. This position offers immense growth and advancement potential, as you will be working closely with cross-functional teams to develop and implement content strategies that drive lead generation, product marketing, and customer acquisition. Your impact will be felt across the organization, influencing the way we communicate our value proposition and unique selling points to the market.

Your day-to-day responsibilities as a Product Content Manager include:

• Developing and executing content marketing plans that align with business objectives, focusing on product narration, announcements, and usage-oriented content for accounting firms


• Creating high-quality, engaging content, including webinars, blog posts, and social media posts, that showcase Pennylane's expertise and thought leadership in the industry


• Collaborating with the marketing team to design and implement lead generation campaigns, leveraging your legal writing skills to craft compelling copy and messaging


• Conducting market research and analyzing industry trends to stay ahead of the competition and identify new content opportunities


• Working closely with the product team to stay up-to-date on product developments and features, ensuring that content is accurate, timely, and relevant


• Managing and maintaining a content calendar, ensuring that all content is delivered on time and meets the required standards


• Analyzing content performance, providing data-driven insights and recommendations to optimize content strategies and improve ROI. You will be reporting to the Head of Brand and working closely with the Communication & Content team, as well as other stakeholders across the organization.

By joining Pennylane as a Product Content Manager, you