Product Manager, Ads (Targeting)

Define and Own the Platform Vision: Set the long-term strategic direction for the Ads Targeting Platform, establishing a clear and compelling vision for how audience signals, contextual signals, and data taxonomies come together to power advertiser outcomes at scale. Drive Roadmap and Strategy: Lead roadmap prioritization across a complex landscape of partner needs, technical dependencies, and business objectives — making sharp tradeoffs and building organizational alignment around a coherent, ambitious product strategy. Architect for Scale: Partner deeply with engineering and data science to make foundational decisions about signal ingestion, normalization, taxonomy design, and data storage — ensuring the platform is built to scale with the business and adapt to a rapidly evolving targeting landscape. Elevate the Advertiser Sales Cycle: Bring authoritative knowledge of how enterprise advertisers and agencies plan, buy, and measure media. Ensure the platform anticipates and supports the full sales cycle, from early forecasting and media planning through campaign activation and optimization, and that sales teams are equipped to position our targeting capabilities with confidence. Lead Cross-Functional Alignment: Operate as a senior leader across sales, ad operations, GTM, data engineering, and partner teams. Drive alignment on priorities, resolve competing demands, and champion the platform's roadmap at the executive level. Champion Signal Quality and Data Governance: Own the standards for how targeting signals are defined, classified, and maintained across the platform. Establish governance frameworks that ensure data quality, commercial relevance, and compliance with evolving advertising regulations. Shape GTM Strategy: Partner with sales and marketing leadership to define how targeting capabilities are packaged, positioned, and brought to market; influencing how advertisers perceive and purchase our targeting products. Communicate Vision at All Levels: Influence without authority across a large, matrixed organization. Articulate a clear and inspiring product narrative to engineers, executives, and commercial partners alike.