WHO WE ARECome join the company at the center of how the world adopts AI securely. Cyera’s mission is to give enterprises the confidence to embrace AI safely — deciding exactly what it can see and do as it reaches deeper into the business. We started by solving the hardest problem in data security: finding and securing data faster and more precisely than anyone thought possible. That foundation is now the essential AI trust infrastructure for the Fortune 1000. We’re hiring mission-driven talent to put those leaders at the center of our story.THE OPPORTUNITYCyera's best growth engine is already inside our customer base — and it's underleveraged. We're hiring a Senior Director, Customer Marketing to build and run the full 360° customer marketing program: advocacy, community, and lifecycle marketing, unified under one owner for the first time. This is a player-coach role for someone who has built these programs before at a high-growth cybersecurity or SaaS company and wants to do it again with more scope, more executive visibility, and a direct line to revenue outcomes like gross and net revenue retention, expansion, and pipeline.WHAT YOU’LL OWN:Customer Advocacy & Reference ProgramsBuild a scalable advocacy engine: recruit, onboard, and manage a pool of customer champions, and match them to reference calls, case studies, testimonials, and speaking opportunities.Own the analyst and public review presence across Gartner Peer Insights, G2 and similar platforms and run programs to grow the volume and quality of reviews. Run customer recognition programs (awards, peer-to-peer spotlights) that turn happy customers into visible proof points for the brand.Stand up (or select) a reference management tool to track advocate status, usage, and fatigue, and enforce fair-use and approval processes.Customer CommunityLaunch and grow a branded customer community - the connective tissue between product updates, roadmap input, and peer-to-peer exchange.Define the community platform, content cadence, and moderation model; own engagement and health metrics (active members, participation, sentiment).Partner with Product and Customer Success to route customer feedback from the community into roadmap and retention conversations.Customer Lifecycle MarketingDesign and run always-on lifecycle campaigns across onboarding, adoption, expansion, and renewal in lockstep with Customer Success and RevOps.Build segmented, data-driven customer communications (newsletters, in-product messaging, milestone and renewal nudges) that increase product adoption and reduce churn risk.Use usage and health-score data to trigger the right message to the right customer at the right lifecycle stage. Showcase value delivered to the customer to improve retention and expansionExecutive Engagement: Customer Advisory Board & CISO CommunityEstablish and run Cyera's Customer Advisory Board (CAB) and a dedicated CXO (CISO, CIO, CDO, CAIO) community - charter, member selection, cadence, and content.Act as the primary point of contact for CAB members; convert their input into product, content, and go-to-market signal for leadership.Use CAB and CXO relationships to build a bench of executive-level references and speakers for flagship moments.Customer Events & ExperiencesPlan and deliver customer-facing experiences such as user groups and regional customer daysKeep customers informed and engaged year-round through consistent, high-quality communication touchpoints beyond one-off events.Team Leadership & Cross-Functional PartnershipHire, coach, and develop a high-performing customer marketing team - model the behavior you want to see, and give people real ownership of their programs.Partner closely with Sales, Customer Success, Product, Demand Generation, and Corporate Communications so customer insight and proof points show up everywhere they should — from sales decks to campaigns to PR.Drive alignment between customer marketing initiatives and company-wide priorities, following Cyera's operating model of clarity, alignment, and accountability.Metrics, Systems & ReportingDefine the KPIs that matter - advocate pool size and reference fulfillment time, community engagement, NPS/CSAT, and the program's influence on pipeline, expansion, and net revenue retention.Own the customer marketing tech stack (advocacy/reference platform, community platform, and integration with Gainsight/Salesforce/marketing automation) and report results to marketing and revenue leadership.Use data to continuously refine which programs earn their keep - and to demonstrate the commercial impact of customer stories, not just their volume.