Job Description
Provide a supportive environment to bring your authentic self to work and amplify your strengths. Lead high-visibility campaigns at scale, leveraging expertise across paid social, search, programmatic, video, audio, out-of-home (OOH), and emerging media platforms to create meaningful customer experiences throughout the buyer journey. Drive media innovation by identifying new opportunities, testing emerging technologies, and partnering with media platforms, agencies, and industry leaders to influence the future of advertising and marketing excellence. Champion data-driven decision making by translating customer insights, audience intelligence, and campaign performance into actionable strategies that improve effectiveness, optimize investment, and accelerate business results. Advance first-party data activation and measurement capabilities by leveraging customer data platforms, CRM ecosystems, cloud analytics, clean room technologies, and privacy-centric solutions to improve audience engagement and marketing performance. Explore the intersection of media, AI, and technology, applying emerging capabilities such as generative AI, machine learning, and advanced automation to enhance planning, optimization, measurement, and campaign execution. Influence and inspire without authority, building trusted partnerships across highly matrixed teams and creating alignment around shared goals, priorities, and business outcomes. Ensure operational effectiveness and responsible advertising practices by managing investments effectively, maintaining brand safety standards, and delivering campaigns with integrity, compliance, and accountability. Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years' experience in media, marketing, or advertising on the client or agency side Master's Degree in in Business, Advertising, Marketing, or Communications related field AND 6+ years' experience in media, marketing, or advertising on the client or agency side 8+ years of experience coordinating media strategies with product, marketing, analytics, agency, and executive stakeholders. 8+ years of experience in designing campaign measurement frameworks before launch. 8+ years in consumer-facing media, marketing, gaming, entertainment, technology, or subscription businesses. Experience supporting Xbox, PlayStation, Riot Games, EA, Activision Blizzard, Epic Games, Roblox, Twitch, Discord, Steam, or similar gaming/media ecosystems Experience managing large-scale media budgets and optimizing investment allocation across channels. Experience supporting AAA, console, PC, cloud gaming, mobile gaming, or subscription-based gaming services is a plus. Subject matter expertise across paid social, paid search, programmatic, video, audio, display, and emerging media channels. Proficient understanding of customer journey mapping and buyer behavior. Demonstrated executive communication and storytelling skills. Comfortable leveraging AI, automation, and advanced analytics to improve media outcomes