Senior Paid Media Activation Manager

Provide a supportive environment to bring your authentic self to work and amplify your strengths. Bringing high profile, business critical, quick-turn campaigns to life through hands-on paid social activation, optimization, and reporting. Actively monitoring campaigns for optimization opportunities across platforms, creative sets, audience segments, and bidding strategies. Diving deep into analytics to identify trends and learnings across audiences, placements, channels, ad sets/variants, and any additional variables that could impact campaign performance. Providing agile, responsive, collaborative, and transparent communications with internal and external business partners to ensure campaigns remain agile while delivering on the required business outcomes. Collaborating with the Paid Media Director, Channel Specialists, Analytics, Digital Brand Safety, Finance Operations, and our platform and ad tech partners to ensure strategic & compliant activations. Define and evolve operational governance standards across social media platforms, advertising accounts, business managers, handle ownership, access controls, payment methods, data integrity, and compliance requirements as it pertains to in-house and Global Media's Agency of Record Identify opportunities to use automation, AI, workflow tools, and process redesign to reduce manual effort and improve accuracy. Lead operational readiness planning for new platform capabilities, campaign types, testing initiatives, and media innovations. Establish operating rhythms, documentation, training programs, and governance mechanisms that strengthen operational excellence. Performance optimization: Establish a consistent optimization rhythm that identifies actionable opportunities across audiences, creative, placements, bidding, and campaign structure—and translates insights into measurable performance improvements. Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years experience in media, marketing, or advertising on the client or agency side Masters Degree in in Business, Advertising, Marketing, or Communications related field AND 6+ years experience in media, marketing, or advertising on the client or agency side OR equivalent experience. 7+ years hands-on-keys paid social activation experience, preferably within an agency environment. 7+ years experience supporting large-scale in-house media organizations or agency activation operations. 5+ years experience driving process improvement, operational transformation, automation, or scale initiatives within a complex organization. Experience with media financial operations, procurement processes, payment governance, budgeting, spend management, or cross-charge frameworks. Knowledge of how to use native platform governance, audience planning tools & suite of ad products including: Meta, X, Reddit, YouTube, LinkedIn, Snapchat, Pinterest, and TikTok Proficient analytical, problem-solving, and program management capabilities. Proficient written and verbal communication skills, including executive-level communication. Experience administering and governing enterprise social media management platforms such as Sprinklr. Proficient written and verbal communication skills, including executive-level communication. Experience implementing automation, workflow technologies, AI-enabled solutions, or operational process redesign initiatives.