Senior Product Marketing Manager - Copilot Growth

Define and drive the Copilot Growth strategy across free experiences, trials, paid conversion, adoption, retention, and expansion, with clear customer segments, value propositions, priorities, and success measures. Build and optimize integrated customer journeys that connect product-led, digital, field, and partner touchpoints to increase activation, engagement, conversion, and sustained Copilot usage. Lead Copilot Growth programs—including acquisition, free-user engagement, trials, conversion, deployment, adoption, retention, and expansion—and translate strategy into scalable campaigns, offers, playbooks, and execution plans. Partner across Product Marketing, Engineering, Finance, Business Planning, Sales, Customer Success, and Partner teams to influence product experiences, commercial motions, investments, and go-to-market decisions. Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience. Analytical Skills: Strong quantitative capabilities, including funnel analysis, cohort measurement, experimentation, business-case development, and translating insights into actions Leadership & Communication: Exceptional communication and leadership skills, with a track record of influencing senior stakeholders and aligning teams around a clear growth narrative Program Management: Demonstrated success leading complex, cross-functional programs from strategy through launch, optimization, and performance review Navigating Ambiguity & Growth Mindset: Demonstrated ability to navigate ambiguity, create clarity from incomplete information, adapt priorities as conditions evolve, and move teams toward decisions and action through experimentation and learning Partner & Cross-Functional Influence: Proven ability to enable partners, lead across functions, and create compelling programs and narratives that drive alignment and measurable Copilot Growth outcomes