About the Role: Purplle is building India most loved beauty retail experience, and we are looking for a sharp, hands-on Marketing Executive to own the brand presence and customer journey across our offline retail footprint. You will sit at the intersection of digital storytelling and in-store experience — working across social, influencer, CRM, and local marketing to drive awareness, footfall, and loyalty. What You'll Own: Social Media & Content Drive Purplle's offline retail narrative on social media in close partnership with our agency. You'll set the content calendar, brief the agency, review creatives, and ensure every post reflects the in-store experience authentically. Influencer Marketing Plan and execute influencer campaigns that bring Purplle stores to life — from hyperlocal nano/micro influencer activations to larger brand collaborations. You'll manage agencies and direct partnerships, and be obsessive about ROI. CRM & Customer Retention Build and execute CRM campaigns that keep our offline customers engaged — from onboarding journeys to reactivation flows. You'll own segmentation, messaging, and measurement across channels like WhatsApp, SMS, and email. Local & Listings Management Own our Google Business Profile listings and Store Locator on the app — ensuring accuracy, freshness, and optimization across all store locations. You understand that local discoverability is the first step to footfall. Marketing Operations Keep the engine running — vendor agreements, billing, budget tracking, agency briefs, and cross-functional coordination with retail ops, product, and category teams. You're the person who makes sure nothing falls through the cracks. Who You Are:  3–6 years of marketing experience, ideally with exposure to retail, D2C, or consumer brands  Comfortable owning both strategy and execution — you can write a brief and chase an invoice in the same afternoon  Strong understanding of social media, influencer ecosystems, and CRM tools  Detail-oriented with excellent stakeholder management skills  A genuine love for beauty, retail, or consumer culture is a big plus