As a Sr. Executive - Public Relations at ixigo, you are driving the narrative and shaping the story of one of India's leading travel companies, operating from the heart of Gurugram, IN. This role entails building and maintaining a strong reputation for ixigo, leveraging your expertise in press releases, public relations, and voter targeting/outreach to stay ahead of the news cycle. You are crafting compelling stories, identifying trends, and seizing opportunities to showcase ixigo's innovative approach to travel, thereby contributing to the company's success and growth in the industry. With the potential to impact millions of travelers, this position offers immense scope for growth and advancement, as you navigate the ever-evolving landscape of public relations and technology. By joining ixigo, you become an integral part of a dynamic team that is revolutionizing the travel experience, and you are presented with opportunities to develop your skills, expand your network, and take on new challenges.

Your day-to-day responsibilities include managing media relations, developing strategic communications plans, and analyzing data to inform your public relations efforts. Key responsibilities encompass:

• Developing and executing comprehensive public relations strategies to enhance ixigo's brand reputation and thought leadership


• Crafting and pitching stories to media outlets, leveraging your expertise in press releases and public relations to secure coverage


• Building and maintaining relationships with key stakeholders, including journalists, influencers, and industry partners


• Utilizing artificial intelligence and data-driven insights to optimize public relations initiatives and measure their effectiveness


• Collaborating with cross-functional teams, including marketing and product, to ensure alignment and maximize impact


• Staying up-to-date on industry trends and emerging technologies, applying this knowledge to drive innovation in public relations


• Providing strategic counsel to senior leadership on public relations and reputation management. As a Sr. Executive - Public Relations, you are working closely with the management team, reporting to senior leadership, and contributing to the development of the company's overall communications strategy. Your technical skills in areas like artificial intelligence and data analysis,