Sr. Product Marketing Manager, Automotive

Drive automotive business opportunities with OEMs, Tier-1s, and ecosystem partners through market, customer, technology, and competitive analysis. Manage customer engagements throughout vehicle development cycles, including IVI and/or ADAS program planning, platform evaluations, and feature alignment. Lead or support RFI/RFP responses, business case development, and strategic customer pursuits. Drive PoC, reference platform, and customer programs through effective cross-functional program management. Translate customer and market feedback into recommendations for product roadmap and feature prioritization. Partner with Sales, Product Management, Engineering, Marketing, and global teams to execute demand-generation and go-to-market strategies. Build strategic relationships with automotive OEM, Tier-1, software, and ecosystem stakeholders. Deliver technical marketing activities, customer workshops, executive briefings, and industry presentations. Provide market intelligence, competitive analysis, and industry insights to support business growth and planning. Required 10+ years of experience in Automotive Product Marketing, Product Management, Business Development, Program Management, or related fields. Strong experience working with automotive OEMs, Tier-1 suppliers, or automotive semiconductor ecosystems. Proven experience in Digital Cockpit (IVI), ADAS, Connected Vehicle, Telematics, or Software-Defined Vehicle programs. Strong program management experience supporting customer product development and commercialization. Experience leading or supporting RFI/RFP preparation, customer proposals, and design-win activities. Established customer-facing experience with automotive OEMs and key ecosystem partners. Strong communication, presentation, and executive engagement skills. Experience working in a global, matrixed organization. Experience in AI, edge computing, or software platforms for automotive applications. Bachelor's degree and 4+ years of Communications, Marketing, Public Relations, or related work experience. OR Associate's degree or equivalent degree and 6+ years of Communications, Marketing, Public Relations, or related work experience. OR High school Diploma or equivalent and 8+ years of Communications, Marketing, Public Relations, or related work experience. Completed advanced degrees in a relevant field may be substituted for up to two years (Master's = one year, Doctorate = two years) of work experience.