Staff Manager, Product Marketing - Mobile Compute

Understanding the marketplace, the needs/desires of the market for our products, and what the competition is doing. Determines opportunities for our product and supports the implementation of strategies for penetration into market. Evaluates competitive product analysis and formulates long-range plans and objectives for specific product areas. Synthesizes data to make business decisions driven by strategy to influence key stakeholders across the organization. Conducts competitive analysis and synthesizes market research; evaluates sales performance, formulates and reviews corporate long-range plans, goals, objectives for specific product areas, monitors competitive activity, identify customer needs. Partner with competitive analysis and research team, product management, business development team and OEMs to develop proof points/ facts/ solutions marketing content and plans that are tailored to target audiences, support the product messaging and key product initiatives, and arm customer, channel, business development teams with compelling GTM marketing material and positioning and execute marketing plans in line with business goals. Leverages expert knowledge of Product Marketing principles and best practices to identify, implement, and oversee products, projects, and programs. Develops and contributes to developing the product messaging that articulates our technology value proposition or tailoring it to specific audiences or verticals, product positioning statements and competitive positioning. Development of targeted marketing content and initiatives including, contracting and managing appropriate agencies, managing budgets, driving engagement with product management and engineering, coordination with leadership and providing guidance to staff and agencies supporting the program. Provides persuasive presentations to customers to implement product positioning strategies. Ensure measurement, KPI, and ROI goals are considered and implemented. Support regional teams working to help provide product positioning materials and, training, influence ecosystem partners and channel to facilitate business growth. Manages relationships with internal and external stakeholders, customers, and ecosystem partners to promote products and technologies. Manages cross-functional teams and collaborates across Product Management; meets regularly with peers and business unit to discuss product and go-to market plans. Working independently with minimal supervision. Providing supervision to direct reports. Making decisions that are significant in nature and affect work beyond immediate work group. Using verbal and written communication skills to convey complex information. May require negotiation, influence, tact, etc. Developing and administering budgets, schedules, and performance standards for functional area within the prescribed budgetary objectives of the department. Exercising a great degree of influence over key organizational decisions (e.g., is making or directly making key decisions that will have substantial impact over the organization). Completing tasks that do not have defined steps; planning, problem-solving, and prioritization must occur to complete the tasks effectively. Bachelor's degree and 6+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience. OR Associate's degree or equivalent degree and 8+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience. OR High school Diploma or equivalent and 10+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience. Completed advanced degrees in a relevant field may be substituted for up to two years (Master's = one year, Doctorate = two years) of work experience. Bachelor's Degree in Business Administration/Management, Engineering, Marketing, Technical or related field. Master's Degree in Business Administration/Management, Engineering, Marketing, Technical or related field. 10+ years of Product Marketing or related work experience. 5+ years of leading strategic or business performance initiatives and/or organizational change initiatives. 3+ years of work experience in a role requiring interaction with senior leadership (e.g., Director level and above). 4+ years of experience working in a large matrixed organization. 1+ years in a leadership role with direct reports. Excellent written and oral communication skills with ability to work with a dynamic team environment. Effective relationship building and influencing skills. Excellent planning and organizational skills. Ability to work and lead in a highly collaborative team environment, building alignment and - consensus across product management, business development and senior management. Broad experience in producing high impact business-to-business marketing communications, including conferences/trade shows, channel programs, digital marketing and social media. Experienced in collaborating across functional teams to execute integrated marketing programs. Self-starter, must be resourceful, and able to effectively operate in a complex, fast-paced environment.