As a Staff Product Marketing Manager, Payer - Clinical Value at Headway, you are driving the transformation of the mental healthcare system by making therapy accessible to everyone. This critical role entails developing and executing product marketing strategies that showcase the value of Headway's innovative solutions to payers, providers, and patients. By joining our team, you are contributing to a mission that matters, addressing the significant gap in mental healthcare accessibility and affordability. The impact of this position is substantial, as you will be instrumental in shaping the company's product marketing efforts, collaborating with cross-functional teams, and influencing the growth and success of Headway. With this role, you have the potential to advance your career, expand your professional network, and make a lasting difference in the lives of millions of people.

Your day-to-day responsibilities include developing competitive analysis and market research to inform product marketing strategies, creating field marketing plans that drive engagement and adoption, and collaborating with the product team to launch new features and solutions. Key responsibilities also encompass:

• Conducting market analysis to identify trends, opportunities, and challenges in the mental healthcare industry


• Designing and executing product launches, campaigns, and events that demonstrate the clinical value of Headway's solutions


• Building and maintaining relationships with key stakeholders, including payers, providers, and industry partners


• Developing and managing budgets, forecasts, and metrics to measure the effectiveness of product marketing initiatives


• Staying up-to-date with industry developments, regulatory changes, and emerging trends in mental healthcare and digital health


• Collaborating with the sales team to develop sales enablement materials and training programs that drive revenue growth. As a Staff Product Marketing Manager, you are working closely with the product, sales, and marketing teams, reporting to the Director of Product Marketing, and leveraging your technical and soft skills, including marketing, competitive analysis, field marketing, and product marketing expertise.

By joining Headway, you are becoming part of a dynamic and mission-driven organization that is revolutionizing the mental healthcare