Change the world. Love your job. Texas Instruments is seeking an experienced Technical Sales Representative for our Mass Marketing team. In this role you will be responsible for: - Targeting and growing revenue at mass market accounts for TI - Develop detailed and dynamic plan for identifying customer projects and vetting them through the appropriate Field Applications Engineer or internal experts to ensure all potential opportunities have been identified - Responsible and accountable for all aspects of growing revenue, gaining market share and business management of mass market territory, including intersecting every new project at the concept stage, lead device identification, developing annual financial plan, conducting market, sector and end equipment analysis across mass market territory, MAA aliasing, CIR/MAA mapping and accuracy of all revenue in CIR