As a VP, Brand & Narrative Marketing at Formlabs in Somerville, MA, you are driving the development and execution of our global marketing strategy, leveraging your expertise in executive communications to elevate our brand narrative and propel business growth. This pivotal role matters because it shapes the way we tell our story, engaging customers, partners, and the wider industry in our mission to revolutionize hardware manufacturing. By joining our team, you contribute to the success of a company that is at the forefront of innovation, with a scope that spans across global markets and industries. The impact of your work will be felt across the organization, influencing product adoption, customer loyalty, and ultimately, the company's bottom line. With Formlabs' commitment to growth and innovation, this role offers unparalleled opportunities for professional advancement and the chance to leave a lasting legacy in the marketing landscape.

You are responsible for leading cross-functional teams to craft compelling brand narratives, develop marketing campaigns, and foster strategic partnerships that amplify our brand voice. Key responsibilities include:

• Developing and executing a comprehensive brand and narrative marketing strategy that resonates with our target audience and differentiates us in the market


• Collaborating with executive leadership to align marketing efforts with business objectives and communicate our vision to internal and external stakeholders


• Building and managing high-performing teams, providing guidance and mentorship to ensure their growth and success


• Analyzing market trends, competitor activity, and customer insights to inform marketing strategies and optimize campaign performance


• Fostering strategic partnerships with key industry players to expand our reach and credibility


• Driving the creation of engaging content that showcases our brand story, products, and values


• Measuring and reporting the effectiveness of marketing initiatives, using data to inform future strategies and optimize ROI. As a member of our leadership team, you work closely with other executives to ensure alignment and synergy across all aspects of the business, leveraging your technical and soft skills to drive results and growth.

By joining Formlabs as our VP, Brand & Narrative Marketing, you