Manager, Social Marketing

A conversation hacker. A genuine content obsessive. Someone who understands the Indian internet deeply, watches everything, and knows how to turn moments into movements. You're as creative as you are analytical — as comfortable pitching a wild idea as you are reading a content slate and knowing exactly which title deserves the internet's attention this week. Loves content coming from different regions in India - Hindi and South. If you can balance instinct with insight and culture with craft, this is your playground. The Mandate Build and Lead Conversation Grow and nurture the most engaged OTT community in India. Drive always-on cultural presence beyond Title launches 8 to 10+ years of experience in social marketing, having worked in the entertainment industry, network/studio marketing, global lifestyle / digital-first brands, or a creative agency (experience in the entertainment category preferred). Deep fluency in Indian internet behavior across cohorts and regions. A genuinely creative mind — someone who concepts, not just executes; who pitches ideas that make a room go quiet. Real content programming instincts — you read a slate, know how to sequence conversation around a title's lifecycle, and can spot what's culturally primed to travel before anyone else does. An obsessive, personal love of content — you watch everything, have opinions on everything, and that excitement shows up in the work. Able to balance creative instinct with data-led decision making. Comfortable operating in ambiguity with high ownership. Strong narrative thinker who understands how social shapes perception. Work with creators for relevance and credibility, not transactional reach. Work closely with internal teams and marcomms partners to ensure strong ownership on campaigns; align with cross-functional efforts led by Content, Brand, FSM, Publicity, Comms, Product, Partnerships and other teams. Co-own tentpole brand beats across the year. Own reactive excellence and boosting strategy to maximize cultural impact.