Social Manager, Ads Marketing

Translate Ads Marketing narratives - product positioning, research insights, case studies, event moments, and thought leadership—into audience-first content frameworks tailored to media buyers, CMOs, planners, and industry influencers. Design and run always-on and campaign-based social programs that support Ads go-to-market efforts, includingProduct and format launches, Research and insights releases, Industry event tentpoles (e.g., upfronts, key conferences, trade events), Client success stories and case studies Use experimentation and testing to refine content formats, posting strategies, and narrative angles - balancing data-driven decisions with a willingness to take smart creative risks. Serve as the primary Social partner for Ads Marketing, ensuring Ads business priorities, positioning, and product narratives are reflected in platform strategies and channel roadmaps. Align with Ads Marketing (global and regional) on go-to-market plans, messaging hierarchies, and campaign timelines. Attend cross-functional meetings, strategy sessions, and planning forums (e.g., campaign kickoffs, event planning, research roadmap reviews) to ensure shared context and cohesive execution across touchpoints. Partner with executive comms and stakeholders to support executive social presence (where relevant) around Ads narratives, including thought leadership and event visibility. 7+ years in social media management or content marketing, ideally within media, advertising, technology, or publishing. Understanding of social platforms and strategy, social especially on LinkedIn and other platforms where advertisers, agencies, and industry stakeholders are highly active. Sharp creative judgment and a track record of finding unexpected, culturally resonant angles for a story. Experience translating business priorities, product positioning, or research into audience-first storytelling - this can come from B2B, brand, or consumer social backgrounds. Proven experience building and executing multi-channel social strategies that support brand and product narratives, including long-term (e.g., 6-12 month) programs and fast-turn initiatives. Demonstrated success partnering with marketing, sales, product, research, and communications teams to bring cohesive narratives to market. Comfortable using data and experimentation to inform strategy, with a track record of leveraging insights to optimize content and programming—while remaining open to bold creative bets. Highly organized and detail-oriented, with the ability to manage several projects concurrently in a fast-paced, ever-changing environment, and adhere to evolving deadlines. Demonstrated ability to build strong relationships and work across many internal cross-functional teams, locally and globally. High tolerance for change and a capacity to accomplish significant work in a dynamic, high-performance culture.