Senior Director, Marketing - United States

Senior Director, Marketing - United States at EdCast is a strategic leadership role that drives the vision, demand generation, and brand narrative for the world‑leading learning experience platform. Reporting directly to the CMO, you will shape multi‑channel campaigns that accelerate revenue growth, expand market share, and reinforce EdCast’s position as the go‑to solution for continuous learning and talent development. Your decisions will influence product positioning, partner ecosystems, and the customer journey across North America, directly impacting the company’s ability to empower organizations to thrive in a rapidly evolving workforce. This role offers a clear path to executive leadership, with the opportunity to build and mentor a high‑performing marketing organization while collaborating with product, sales, and customer success teams to deliver measurable business outcomes.

Key Responsibilities & Skills
- Define and execute an integrated B2B marketing strategy that aligns with revenue targets and brand objectives.
- Lead demand‑generation programs across digital, events, ABM, content, and partner channels, optimizing spend for ROI and pipeline quality.
- Own the EdCast brand narrative, crafting compelling messaging that resonates with L&D leaders, HR executives, and C‑suite stakeholders.
- Partner with product management to translate roadmap innovations into market‑ready stories and go‑to‑market plans.
- Build, coach, and scale a cross‑functional marketing team of 15‑20 professionals, fostering a data‑driven, test‑and‑learn culture.
- Analyze market trends, competitive intelligence, and customer insights to inform positioning and product‑market fit.
- Report performance metrics to the executive team, presenting insights that shape strategic decisions.

Required expertise includes 12+ years of B2B technology marketing experience, proven success in SaaS/learning‑tech demand generation, and deep familiarity with ABM platforms, marketing automation (Marketo, Eloqua), and analytics tools (Google Analytics, Tableau). Strong leadership, storytelling, and stakeholder management skills are essential, as is the ability to translate complex data into actionable strategies.

Why Join & Benefits
EdCast lives by a purpose‑first culture that values curiosity, collaboration, and impact—perfect for marketers who want to shape the future of work. You’ll join a fast‑growing division of Cornerstone OnDemand, benefiting from global resources while enjoying the agility of a scale‑up environment. The company invests heavily in professional development, offering executive coaching, continuous learning stipends, and a clear promotion track to senior leadership roles. As the learning experience market accelerates, your work will directly influence how enterprises upskill their workforce, positioning you at the forefront of a transformative industry. With flexible remote‑work options, comprehensive health benefits, generous paid time off, and a vibrant, inclusive community, EdCast provides the platform to amplify your career while making a lasting impact on millions of learners worldwide.