Senior Product Marketing Manager, Industry AI Adoption

Industry Adoption Strategy & Planning Identify industry-specific transformation opportunities, adoption barriers, customer needs, and value realization opportunities. Develop industry segmentation, AI maturity models, adoption journeys, and opportunity assessments that inform business priorities. Establish industry priorities based on market opportunity, customer demand, usage signals, and strategic business goals. Develop practical customer resources including adoption guides, use case collections, workflow scenarios, executive communication assets, and value realization frameworks. Ensure industry guidance remains current through ongoing customer feedback, market developments, and product innovation. Build and scale industry-specific customer evidence, transformation stories, benchmarks, and ROI narratives. Develop and launch industry-specific adoption campaigns, pilots, guidance packages, workshops, and enablement programs. Establish success metrics and measurement frameworks for industry adoption programs. Build strong partnerships across Product, Engineering, Customer Success, Industry Solutions, Marketing, Learning, Research, and Field organizations. Drive alignment around industry priorities, customer needs, and adoption opportunities. Influence product and go-to-market decisions through customer insight and industry expertise. Create clarity and momentum across highly matrixed teams. Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience. Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience. Experience developing and executing industry, solution, adoption, or transformation strategies. Experience owning programs from strategy definition through execution and measurement. Strong customer research, segmentation, market analysis, and storytelling skills. Experience creating customer guidance, frameworks, enablement assets, or adoption playbooks. Familiarity with enterprise AI adoption challenges including governance, change management, skilling, user engagement, and value realization. Experience working with industries such as Financial Services, Healthcare, Manufacturing, Retail, Public Sector, Energy, or Telecommunications. Exceptional written, verbal, and executive communication skills. Demonstrated ability to influence across organizations and drive outcomes without direct authority.