Social Media Manager, Growth Marketing

The Social Media Manager, Growth Marketing at Mopub is the engine that turns audience conversations into measurable revenue. Based in vibrant Los Angeles/Santa Monica, you will design and execute cross‑platform campaigns that amplify Mopub’s brand, attract premium advertisers, and accelerate user acquisition for our programmatic ad solutions. Your strategies will shape industry standards, driving growth in a rapidly evolving ad tech landscape while positioning Mopub as the go‑to marketplace for mobile publishers. Reporting to the Head of Growth, you will own the full social funnel—from content ideation and community building to performance analytics—delivering impact that scales across North America and beyond. This role offers a clear path to senior leadership in growth, with opportunities to lead larger teams, influence product roadmaps, and represent Mopub at global conferences.

- Develop and launch data‑driven social media campaigns that generate qualified leads and boost brand awareness across LinkedIn, Twitter, Instagram, and emerging platforms.
- Create, curate, and optimize high‑impact content (posts, videos, reels, stories) that aligns with Mopub’s voice and resonates with advertisers, publishers, and developers.
- Leverage social listening tools, SEO, and paid social tactics to identify trends, audience insights, and growth opportunities, feeding findings back to product and sales teams.
- Manage the social media calendar, coordinate with creative, copy, and analytics squads, and ensure timely, on‑brand execution.
- Track, analyze, and report KPI performance (CTR, CAC, ROAS, engagement rates) using dashboards and attribution models, presenting actionable recommendations to senior leadership.
- Foster community engagement through real‑time interaction, influencer partnerships, and thought‑leadership initiatives that position Mopub as an industry authority.
- Mentor junior marketers, champion best practices, and continuously test innovative formats (AR filters, live streams, shoppable posts) to stay ahead of the competition.

Joining Mopub means becoming part of a culture that values curiosity, collaboration, and bold experimentation. You’ll thrive in a fast‑paced environment where data informs creativity and every idea can scale to millions of mobile users. Mopub invests heavily in professional development—offering mentorship programs, conference sponsorships, and internal hack weeks—to accelerate your career in growth marketing. As the ad tech sector evolves, your role will be pivotal in shaping how brands connect with mobile audiences, giving you unparalleled visibility and influence. Experience a workplace that celebrates diversity, encourages work‑life integration, and rewards impact with equity, flexible remote options, and a vibrant office overlooking the Pacific. This is your chance to drive growth for a market‑leading platform while building a legacy in digital advertising.