Phewnix Understanding of the Job
The actual job requirements can be found on the career page when you apply.
Growth Marketing Manager – Archetype AI – San Mateo, CA, USA
At Archetype AI, we’re on a mission to redefine how enterprises harness artificial intelligence to accelerate growth. As the Growth Marketing Manager, you will own the end‑to‑end demand generation engine that fuels our sales pipeline, turning data‑driven insights into high‑impact campaigns that attract, engage, and convert our target audiences. This role sits at the strategic heart of our go‑to‑market function, partnering directly with product, sales, and data science teams to amplify brand visibility and revenue velocity. You will shape the growth roadmap for a fast‑scaling AI platform, influencing market positioning and driving measurable ROI. With a clear path to senior leadership, you’ll expand your influence from tactical execution to shaping company‑wide growth strategy, positioning yourself as a key architect of Archetype AI’s market dominance.
Key Responsibilities & Skills:
- Design, launch, and optimize multi‑channel demand generation programs (paid, SEO, email, ABM) that generate qualified pipeline for the sales organization.
- Analyze funnel performance using advanced analytics and attribution models, iterating tactics to improve CAC, conversion rates, and LTV.
- Collaborate with product marketing to craft compelling messaging, content, and value propositions that resonate with enterprise AI buyers.
- Lead A/B testing, marketing automation, and CRM integration (Salesforce, Marketo) to ensure seamless lead handoff and nurture.
- Manage a budget of $2M+ annually, allocating spend across paid media, events, and partner initiatives with ROI accountability.
- Mentor a small team of growth specialists, fostering a culture of data‑driven experimentation and continuous learning.
- Report directly to the VP of Marketing, presenting weekly performance dashboards and strategic recommendations to the executive team.
Why Join & Benefits:
Archetype AI offers a collaborative, mission‑driven culture where curiosity, innovation, and impact are celebrated. You’ll work alongside world‑class AI researchers and seasoned marketers, gaining exposure to cutting‑edge technology that’s reshaping industries from fintech to healthcare. Professional development is a priority—we provide access to industry conferences, certification programs, and a clear internal mobility path to senior leadership roles. As a Growth Marketing Manager in San Mateo, you’ll be at the epicenter of the AI boom, driving demand for solutions that matter while enjoying a flexible on‑site environment, comprehensive health benefits, generous PTO, and equity participation. Join us to accelerate your career while helping enterprises unlock the full potential of AI.