Strategic Cuisines Flex Account Executive, Vietnamese - West Coast

Strategic Cuisines Flex Account Executive, Vietnamese – West Coast at Toast is a high‑visibility role that drives revenue growth for Vietnam‑owned restaurants across California’s dynamic West Coast market. Reporting to the Regional Sales Director, you will own the full sales cycle—from prospecting and discovery to solutioning and closing—leveraging Toast’s industry‑leading point‑of‑sale, payments, and restaurant‑management platform. Your deep understanding of Vietnamese culinary operations and cultural nuances will enable you to position Toast as the essential technology partner that streamlines front‑of‑house service, optimizes back‑of‑house efficiency, and fuels profitability. By expanding our footprint in San Diego, CA, USA and beyond, you directly influence Toast’s mission to empower independent restaurateurs and shape the future of hospitality tech, while building a pipeline that can scale into senior leadership or territory‑wide strategic roles.

- Identify, qualify, and develop a pipeline of Vietnamese‑owned restaurant prospects across the West Coast, focusing on high‑growth segments such as fast‑casual, fine‑dining, and multi‑unit concepts.
- Conduct consultative discovery calls and on‑site demos that translate Toast’s SaaS, hardware, and payment solutions into measurable ROI for each client.
- Craft tailored proposals and negotiate contracts, ensuring alignment with customers’ operational goals and Toast’s pricing strategy.
- Partner with Customer Success, Implementation, and Product teams to guarantee seamless onboarding, adoption, and ongoing value delivery.
- Track and report pipeline metrics, forecast revenue, and provide market intelligence that shapes product roadmaps and go‑to‑market tactics.
- Mentor junior sales reps and act as a cultural liaison, bridging language and business practices between Vietnamese owners and Toast’s internal stakeholders.
- Stay current on industry trends—such as contactless payments, omnichannel ordering, and data‑driven menu engineering—to position Toast as the thought leader in restaurant technology.

Join Toast in San Diego, CA, USA and become part of a purpose‑driven, fast‑growing tech company that celebrates diversity, innovation, and the entrepreneurial spirit of the restaurant community. Our culture rewards curiosity, collaboration, and relentless customer focus, offering you continuous learning through formal training, mentorship programs, and cross‑functional project exposure. As the hospitality sector accelerates its digital transformation, the Strategic Cuisines Flex Account Executive role places you at the forefront of that evolution, giving you the platform to influence product development and market strategy. You’ll enjoy a competitive benefits package, flexible work arrangements, and a vibrant office environment that reflects the energy of the West Coast culinary scene. If you’re passionate about empowering Vietnamese restaurateurs and eager to accelerate your career in a market‑leading SaaS company, this is the opportunity to make a lasting impact while growing your own professional legacy.